Single Review : Ali Love - Love Harder

Ali Love is perhaps still best known for providing the vocals on the 2007 Chemical Brothers track ‘Do It Again’. Why he has yet to gain notoriety for his own merits remains a mystery. Thing were looking promising in 2007; two independently released singles led to major label Columbia snapping him up, only to be hastily dropped a few months later after singles ‘Sunday Secret Lover’ and ‘Late Night Session’ underperformed. Consequently, his completed debut album ‘Love Music’ has yet to see the light of day.

As of 2009 Ali Love has a new (indie) record deal and with new single ‘Love Harder’ about to drop, 2010 could be the year that he’ll be recognized for his own recordings. The track comes across like a slightly more sinister Cut Copy, with a synth-laden, disco sound providing the perfect platform for Love’s Prince-esque vocals. An extended, brooding intro starts things off, and the song slowly builds up to a head-bopping climax with catchy, layered vocals. Instantly infectious, the track is even more memorable that Love’s previous single ‘Diminishing Returns’, which came out late last year.

This breed of 80s influenced electro-pop may not appeal to everyone, but since pop stars like La Roux have given the genre some much needed exposure, perhaps Ali Love will reach a wider audience this year. Alongside the release of the single look out for forthcoming remixes by Prins Thomas, Andy George & Jaymo and Mighty Mouse. It's released through Back Yard Recordings on February 22nd.